Dick’s Sporting Goods / “Sports Change Lives”
A company devoted to helping people realize their potential through sports needed a platform to convey their mission to the world. With Sports Change Lives we created a brand idea powerful enough to connect with any athlete and expansive enough to cover all the ways sports create positive change in people, teams, families, and communities. The anthem focused on a wide range of true-to-life changes everyday athletes experience, combined with real, sourced-footage moments that showcased the true emotional power of sports.
