Buffalo Wild Wings / ”Boneless Thugs N Harmony”

The internet already had plenty of opinions on boneless wings, so we gave them something new to chew on: Rap legends Bone Thugs-N-Harmony going Boneless.

Cannes Entertainment Lion - Short List

We kept it straight-faced, releasing a short documentary as well as Boneless merch.

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Some people bought it, some people didn’t, but they all had a lot to say. Apparently $11.3 million of earned media impressions’ worth.