Dick’s Sporting Goods x Nike / “Sports Change Lives” Stories

As a follow-up to our launch of the Sports Change Live platform, we worked with DICK’S Sporting Goods and their partner Nike to highlight some of the most powerful examples of the change sports can create, this time through the lens of professional athletes’ lived experience.

Tatyana McFadden returns to the moment where she first discovered adaptive sports, and all the possibilities they revealed.

2023 Clio Sports Bronze - Branded Content - Athlete Storytelling

NBA Legend Carmelo Anthony reminisces on the ways the Robert C. Marshall Rec Center in Baltimore molded him into the player and person he is today.

A crushing defeat and a wise coach teach Mike Trout that learning to lose is part of a winning mindset.

Pittsburgh Steelers running back Najee Harris didn’t enjoy his first season of football, but the realization that his coaches saw potential in him completely altered his trajectory.

DJ Wagner walks through the ways the Camden, NJ community and the legendary Camden High basketball program helped him tap into something bigger than himself, on the way to becoming a McDonald’s All-American and ESPN’s #1 recruit in the country.

with Tanner McColl CD: Derek Barnes